Women are represented in this video as being determined & unafraid, as they are having to endure intensive sports whilst battling the ingrained & internalised negative body image all women are faced with from the day they are born. Many of the women in the video are plus-sized. Almost 57% of women in the UK are overweight, but the prevailing media representation for slim women, so larger women are often bullied & wrongly made to feel imperfect or not beautiful enough. This creates a vicious circle which means larger women are afraid to go to the gym as they would be more likely to receive unwanted attention, so the video is showing a large range of women of different sizes all exercising together, free from the judgement & hostile competitive nature often encouraged in the media, to encourage women, regardless of size, shape or level of fitness, to go to the gym or otherwise exercise in a way that makes them feel good. The video contains lots of close-ups of slow-motion legs & bottoms jiggling, as this is often a huge area of insecurity for women, but these shots do not show this in a negative light, rather as a proof that one is working hard. Slowmo closeups are usually reserved for the 'perfect' breasts & bottoms of models, so this technique shows that these different-sized women are all just as beautiful as models.
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