Daily Mail analysis

The large, eye-catching headline juxtaposes 'jihadi' with 'labour' in order to back up the feeling shared by most Daily Mail readers that the Labour party are untrustworthy & dangerous. The use of the large photograph of Ed Miliband with the runaway's father is the main photo above the image of the actual runaway himself. He is the one who left for Syria & was arrested, yet his father is placed above him & larger as he is the one with Miliband. The Daily Mail loathes Miliband & Labour in general, so they would take any opportunity to tarnish his name & reputation. For a casual viewer who glanced at this cover, the headline & the image could give them the idea that Miliband was complicit in the young man's trip to Syria, which is most likely ridiculous, so their convictions that Labour were bad news would be reinforced. The mode of address is semi-formal, as if they were trying to educate you but had ended up screaming angrily instead of remaining objective. Instead of the refined image Tories like to show the world, the Daily Mail are more like screeching, ignorant, racist grandmothers & if I were a Tory, I would be ashamed. This newspaper is aimed at similarly screeching "I'm not racist BUT" types who are from 35-70, mostly male, upper working to lower middle class. 

This Daily Mirror cover contrasts hugely with the Daily Mail, as Mirror are Labour supporters so portray Miliband in a very positive light. His face takes up almost half of the page, his expression is friendly but earnest but determined & the lighting makes him look serious & ready to act on his pledges. It is a very flattering image, as Miliband has a rather unusual face which can easily look sinister (see Mail cover above) & his Muppet-like face is often a source of mirth for non-Labour supporters, so the use here of a very flattering photograph shows that these media producers support him & take him seriously, so they use this kind of imagery to encourage their readers to take him seriously too. The use of a quote from Miliband himself makes the reader feel as if he is talking right to them & the use of eye contact with the camera makes it feel more honest & thus, more positive & personal.