Gender representation on a TV show

The TV show I have chosen to analyse the representation of gender is the ITV sitcom Hardware (2003-2004). This programme revolves around Mike, a young, grumpy DIY store worker (played by Martin Freeman) & his co-workers. There are very clearly defined gender roles in Hardware, as the two female characters, Anne & Julie, work in a more domestic service role as waitresses & the male characters take nearly every opportunity to prove their masculinity.
This is especially evident in the episode titled 'Women'. In order to make the DIY store more appealing to women, the guys deck it out with pink balloons & decorations & playing soft music. When the female customers are drawn in by this, the guys discover that the women (stereotypically) know nothing about DIY so they spend a lot of time explaining each tool to the female customers. This eventually becomes infuriating for them, so they bin the balloons & get rid of the music. This illustrates the stereotypical idea of women being 'from Venus' & men 'from mars', ie polar opposites who could not possibly get along & do the same thing.